Agenda

Thinking about starting your own private practice? Want to take your current therapy business to the next level? Then this is the event for you. Whether you are starting a new clinic, own an established practice, or are simply dreaming of setting up shop one day, we have the learning track for you.

Track 1

Track 2

Thursday, September 17

4:00PM

Pre-registration:

Location: Renaissance Chicago Downtown second-level registration desk

5:30PM

Pre-registration ends

6:00PM

PT Pub Night Chicago

Location: D4 Irish Pub & Cafe - 345 E. Ohio Street RSVP here

Friday, September 18

8:00AM

Breakfast Location: Skyline

9:00AM

Ascend 2015 Kickoff Location: Lakefront

9:10AM

The PT’s Playbook: 5 Key Plays to Win the Future Heidi Jannenga Location: Lakefront

The PT’s Playbook: 5 Key Plays to Win the Future

Friday, September 18 | 9:10 AM - 10:10 AM

Location: Lakefront

Heidi Jannenga

Heidi Jannenga PT, DPT, ATC/L Founder and COO, WebPT, Inc. Speaker Bio

Description: With health care’s many changes, the future brings new challenges—and opportunities. To win big in the next few years, you’ll have to know where and when to act. In this presentation, Heidi Jannenga will identify the five biggest trends taking hold of the rehab therapy industry in the coming years—and what you can do to capitalize on these conditions. That way, you not only survive the wave of change, but thrive.

Target Audience: Beginner

Course Objectives:

  • Identify and understand key trends shaping the rehab therapy industry.
  • Articulate the changes occurring within health care.
  • Analyze current acquisition and consolidation trends.
  • Identify and explain strategies and action items for capitalizing on these changes.
  • Define direct access, outcome measures, and payment reform—and detail how they relate to rehab therapy.

10:10AM

Break Location: Skyline

10:20AM

Using Data to Improve Your Practice Julie Fritz Location: Lakefront

Using Data to Improve Your Practice

Friday, September 18 | 10:20 AM - 11:20 AM

Location: Lakefront

Julie Fritz

Julie Fritz PhD, PT, ATC Associate Dean for Research, College of Health at the University of Utah, and Professor, Department of Physical Therapy, University of Utah Speaker Bio

Description: Patient satisfaction is key to the success of any private practice, and yet, most clinicians don’t collect any patient-centered outcomes—a proverbial “no-no” in the pay-for-performance model. This session will not only define patient-centered outcomes and detail how they fit into the evolving payment landscape, but also unveil how practices should use them to get a leg-up on the competition.

Target Audience: Intermediate

Course Objectives:

  • Define patient-centered outcomes.
  • Distinguish process outcomes from patient-centered outcomes.
  • Understand the value equation for health care.
  • Define and describe value-based payment models.
  • Define, and understand the differences between, internal and external benchmarking

Direct Access: Quick Access to Patients, Quicker Access … Dave Manzo and Mike Manzo Location: Riverwalk

Direct Access: Quick Access to Patients, Quicker Access to Physicians

Friday, September 18 | 10:20 AM - 11:20 AM

Location: Riverwalk

Dave Manzo

Dave Manzo Director of Operations, Atlantic Physical Therapy Center Speaker Bio

Mike Manzo

Mike Manzo MPT Director of Clinical Operations, Atlantic Physical Therapy Center Speaker Bio

Description: Direct access has become somewhat of a buzzword in the PT industry. But what, exactly, does it mean—and more importantly, as a rehab therapist, why should you care? (Hint: It has to do with driving more patients through your doors and more dollars to your bank account.) Join the Manzo brothers as they explain how rehab therapy practices can adapt to capitalize on direct access.

Target Audience: Intermediate

Course Objectives:

  • Detail strategies for increasing patient visits year over year.
  • Understand the importance of, and know how to track referrals for, data analysis.
  • Detail methods for strengthening relationships with physician referrers.
  • Describe community-based direct access marketing tactics.

11:20AM

Break Location: Skyline

11:30AM

Customer Concierge: The Difference Between … Jody Ruppert Location: Riverwalk

Customer Concierge: The Difference Between Customer Service and Experience

Friday, September 18 | 11:30 AM - 12:30 PM

Location: Riverwalk

Jody Ruppert

Jody Ruppert OTR/L, MA CEO, OSI Physical Therapy Speaker Bio

Description: How do you “wow” your patients? The private practice landscape is a competitive one. Clinics without a driven strategy to amaze their patients are missing out on future business. This course will teach attendees how to engage with their patients, improve the value of each visit, and ensure that patients will spread the word about their experiences.

Target Audience: Beginner

Course Objectives:

  • Explain the difference between customer satisfaction and customer experience.
  • Understand why customer experience must be engineered within your organization.
  • Identify customer experience best practices.
  • Understand the importance of customer experience ROCE (Return On Customer Experience).
  • Describe tips and tools for implementing customer experience improvement strategies.

Best Practices for Documenting in 2015 Deborah Alexander Location: Lakefront

Best Practices for Documenting in 2015

Friday, September 18 | 11:30 AM - 12:30 PM

Location: Lakefront

Deborah Alexander

Deborah Alexander CHC, PMP, DPT, MED., ATC, PT, CSCS CEO and Compliance Project Manger, PT Compliance Group Speaker Bio

Description: As a private practice owner or provider, you’re dealing with a constant stream of payment reductions and Medicare policy changes. To ensure your notes are always clean and defensible, you’ve got to document like a pro. This course provides an overview of recent Medicare updates and helps attendees refine their documentation skills. That way, you’ll be able to navigate the sometimes murky waters of documentation like a seasoned sailor.

Target Audience: Intermediate

Course Objectives:

  • Define, and understand how to comply with, the Medicare Conditions of Coverage.
  • Describe and correctly apply both the Medicare 8-minute rule and the AMA 8-minute rule.
  • Explain how to document care that is skilled, reasonable, and necessary.
  • Summarize the role an assistant plays in providing therapy services.
  • Correctly provide, describe the difference between, and document the provision of one-on-one therapy services and group therapy services.

12:30PM

Refresh! Location: Skyline

1:30PM

You Can’t Capitalize on What You Don’t Track: … Troy Bage Location: Lakefront

You Can’t Capitalize on What You Don’t Track: Why Outcome Measures are Essential to the Success of Your Clinic

Friday, September 18 | 1:30 PM - 2:30 PM

Location: Lakefront

Troy Bage

Troy Bage PT, DPT COO, Upstream Rehabilitation Speaker Bio

Description: The healthcare industry is changing, and in the never-ending quest to control costs while simultaneously elevating the quality of care patients receive, outcomes have emerged as a vital component of the pay-for-performance reimbursement models many payers are embracing. This course will define outcomes and provide an overview of how rehab therapists and clinic directors can use outcomes data to drive business growth, increase efficiency, and ultimately, boost their bottom lines.

Target Audience: Intermediate

Course Objectives:

  • Understand the background and progression of outcomes utilization in outpatient rehabilitation.
  • Identify the most commonly used outcomes tools for outpatient rehabilitation.
  • Understand how the use of outcomes can improve patient care and communication.
  • Understand how to use outcomes to market a practice to physicians and payers.
  • Detail pitfalls that can occur when implementing an outcomes program in private practice.

Using Equipment to Increase Referrals and Reimbursement Mike Riley Location: Riverwalk

Using Equipment to Increase Referrals and Reimbursement

Friday, September 18 | 1:30 PM - 2:30 PM

Location: Riverwalk

Mike Riley

Mike Riley PT, DPT VP of Business Development at Professional Therapy Services Inc. Speaker Bio

Description: One of the biggest challenges therapy practice owners face is getting new patients through the doors. The market is getting increasingly competitive, and differentiating your practice from the masses is only going to get tougher. But what if there was a way for you to instantly distinguish your clinic from the competition? In this presentation, you’ll learn how to leverage innovative equipment to improve patient outcomes, fuel marketing efforts, and drive ROI.

Target Audience: Beginner

Course Objectives:

  • Define techniques to improve patient referrals.
  • Understand how innovative technology affects patient outcomes.
  • Identify your clinic’s key differentiators and select capital equipment purchases accordingly.
  • Project and track ROI and measure the costs and benefits of purchasing new equipment.
  • Create a marketing plan around unique equipment.

2:30PM

Break with refreshments Location: Skyline

2:40PM

Physical Therapy Marketing Online: 4 Proven … David Straight Location: Lakefront

Physical Therapy Marketing Online: 4 Proven Systems That’ll Make You an Expert in Your Community

Friday, September 18 | 2:40 PM - 3:50 PM

Location: Lakefront

David Straight

David Straight PT, DPT, OCS, CSCS Founder, E-Rehab.com Speaker Bio

Description: The traditional private practice marketing strategy emphasizes the role of physicians as referral generators. As relaxing as it would be to simply wait for these customers to walk through your doors, that’s just not the way things work in this day and age. For your practice—and your bottom line—to grow, you’ve got to change your strategic tune. Some form of direct access now exists in every state, and with the proliferation of Internet usage, patients can easily search for therapy services online. So, how do you harness the power of online marketing to ensure that patients in your local area find your practice? In this course, you’ll learn how to master online marketing to bring potential patients from the web to your waiting room.

Target Audience: Beginner

Course Objectives:

  • Describe the four main drivers that impact your practice’s online marketing strategy.
  • Create a plan for researching your current local market and identifying opportunities.
  • Understand how to use smartphones to promote your practice.
  • Define the five fundamental online marketing tactics that you should implement in your practice.
  • List the metrics you should use to measure the effectiveness of your marketing strategy.

Cash and Compliance Ann Wendel and Rick Gawenda Location: Riverwalk

Cash and Compliance

Friday, September 18 | 2:40 PM - 3:50 PM

Location: Riverwalk

Ann Wendel

Ann Wendel PT, ATC, CMTPT Owner, Prana Physical Therapy Speaker Bio

Rick Gawenda

Rick Gawenda PT Founder and President, Gawenda Seminars & Consulting Speaker Bio

Description: Making the move to a cash-based private practice business model can be extremely liberating. But while you may be free from the confines of payer contracts, you’re still responsible for adhering to a variety of compliance regulations and best practices—especially when it comes to treating Medicare beneficiaries. In this course, you’ll learn how to get all of your cash-based business and compliance ducks in a row.

Target Audience: Intermediate

Course Objectives:

  • Describe the process for starting a cash-based practice.
  • Understand how your unique value proposition (UVP) drives your branding and marketing strategies.
  • Explain the administrative requirements of running a cash-based practice.
  • Distinguish between participating and non-participating Medicare providers.
  • Understand which services you can provide to Medicare patients on a cash basis—whether or not you’re enrolled in the Medicare program.

3:40PM

Break Location: Skyline

4:00PM

Show Me the Money: Positioning Your Practice … Joseph LaPorta Location: Riverwalk

Show Me the Money: Positioning Your Practice for Investment

Friday, September 18 | 4:00 PM - 5:00 PM

Location: Riverwalk

Joseph LaPorta

Joseph LaPorta President and CEO, Flexeon Rehabilitation Speaker Bio

Description: Whether you’re looking for ways to give your practice’s growth a financially-charged turbo-boost or you’re ready to pass the torch and move on to other adventures, a little planning and strategizing goes a long way toward peace of mind. In this course, you’ll see what steps you need to take before you dive in to the pool of partnerships and investments. You’ll also learn how to punch out of the private practice biz—the right way.

Target Audience: Intermediate

Course Objectives:

  • Describe the nationwide changes currently occurring within the rehab therapy market.
  • Analyze your practice’s key metrics.
  • Explain successful exit strategies for private practice owners.
  • Implement strategies—including using patient-centered outcomes as a key differentiator—to improve partnerships with potential acquirers or investors.
  • Understand the 8 value drivers that investors deem valuable within a practice.

The Brand-Culture Connection Robert Babb Location: Lakefront

The Brand-Culture Connection

Friday, September 18 | 4:00 PM - 5:00 PM

Location: Lakefront

Robert Babb

Robert Babb PT, MBA Founder and President, Physical Therapy Wellness Institute Speaker Bio

Description: There is a proven connection between engaged employees and higher profits. This course will explore strategies for developing your practice’s brand identity and culture in a way that fosters employee buy-in and loyalty.

Target Audience: Intermediate

Course Objectives:

  • Calculate how practice leaders’ actions and behaviors affect your practice’s professional brand.
  • Evaluate the elements of your current company culture.
  • Define three methods for improving company culture.
  • Characterize the standards that both employees and customers find valuable.
  • Understand successful strategies for improving company culture.

5:10PM

WebPT Product Showcase Location: Lakefront

Saturday, September 19

7:00AM

Rise and shine with optional run with RockTape. Location: RockTape Recovery Center

8:00AM

Breakfast Location: Skyline

SOLS Spotlight: Orthopedics—Making You a Profit Without the Plaster Location: Riverwalk

9:00AM

Leveraging the Value of PT Jeff Hathaway Location: Lakefront

Leveraging the Value of PT

Saturday, September 19 | 9:00 AM - 10:00 AM

Location: Lakefront

Jeff Hathaway

Jeff Hathaway PT, DPT Owner/CEO of BreakThrough PT and Partner at Therapy Partners Inc. Speaker Bio

Description: As a therapist, you provide immense value to your patients, and they certainly appreciate it. But do your payers? More specifically, do payers truly understand the value you deliver? In this presentation, Jeff Hathaway—one of the foremost authorities on rehab therapy payer negotiations—will detail the current payment landscape and share his tried-and-true tactics for effectively navigating it.

Target Audience: Beginner

Course Objectives:

  • Define the factors that have led to higher copays and lower reimbursements.
  • Examine the latest research regarding payer reimbursements.
  • Identify the steps necessary to demonstrate value to payers.
  • Create a plan to address your payer relationships.
  • Discover the market trends that currently affect providers.

10:00AM

Break Location: Skyline

10:10AM

ICD-10 for Physical and Occupational Therapy: It … Rick Gawenda Location: Lakefront

ICD-10 for Physical and Occupational Therapy: It Isn't Rocket Science, Part 1

Saturday, September 19 | 10:10 AM - 11:10 AM

Location: Lakefront

Rick Gawenda

Rick Gawenda PT Founder and President, Gawenda Seminars & Consulting Speaker Bio

Description: With the transition to ICD-10 just around the bend, many healthcare professionals are scrambling to make sure they’re ready to use the new code set. This two-part course provides an overview of ICD-10 must-knows for physical and occupational therapists, coders, and billers—including a specialty-specific breakdown of coding tips and guidelines.

Target Audience: Intermediate

Course Objectives:

  • Apply ICD-10 coding concepts to PT and OT pediatric, adult, and geriatric services.
  • Understand the difference between traumatic and non-traumatic injuries in the context of ICD-10.
  • Identify potential ICD-10-related documentation issues for PT and OT services.
  • Define initial encounter, subsequent encounter, and sequela.
  • Describe when you must code using a seventh character.

A Minute Saved is a Penny Earned: The Revenue-… Jamey Schrier Location: Riverwalk

A Minute Saved is a Penny Earned: The Revenue-Boosting Time Management Game Plan

Saturday, September 19 | 10:10 AM - 11:10 AM

Location: Riverwalk

Jamey Schrier

Jamey Schrier PT, DPT Private Practice Coach Speaker Bio

Description: Time and money go hand-in-hand. Typically, though, we refer to both of them as things we need to save. But why save time and money when you could be making money while saving time? In this session, business consultant Jamey Schrier will unveil revenue-boosting time management strategies specifically for private practice rehab therapists.

Target Audience: Advanced

Course Objectives:

  • Calculate what your and your staff’s time is worth.
  • Analyze your current schedule and identify at least three activities that limit your growth.
  • Develop a clear plan to remove at least one activity from your plate.
  • Learn strategies for leveraging your time to increase your personal income.
  • Define methods of motivating your employees.

11:10AM

Break Location: Skyline

11:20AM

ICD-10 for Physical and Occupational Therapy: It … Rick Gawenda Location: Lakefront

ICD-10 for Physical and Occupational Therapy: It Isn't Rocket Science, Part 2

Saturday, September 19 | 11:20 AM - 12:20 PM

Location: Lakefront

Rick Gawenda

Rick Gawenda PT Founder and President, Gawenda Seminars & Consulting Speaker Bio

Description: With the transition to ICD-10 just around the bend, many healthcare professionals are scrambling to make sure they’re ready to use the new code set. This two-part course provides an overview of ICD-10 must-knows for physical and occupational therapists, coders, and billers—including a specialty-specific breakdown of coding tips and guidelines.

Target Audience: Intermediate

Course Objectives:

  • Apply ICD-10 coding concepts to PT and OT pediatric, adult, and geriatric services.
  • Understand the difference between traumatic and non-traumatic injuries in the context of ICD-10.
  • Identify potential ICD-10-related documentation issues for PT and OT services.
  • Define initial encounter, subsequent encounter, and sequela.
  • Describe when you must code using a seventh character.

PT in the Subscription Economy: What Your Clinic … Ryan Klepps and Scott Hebert Location: Riverwalk

PT in the Subscription Economy: What Your Clinic Has in Common with Netflix and Spotify

Saturday, September 19 | 11:20 AM - 12:20 PM

Location: Riverwalk

Ryan Klepps

Ryan Klepps DPT Co-Founder and VP of Customer Development, Strive Labs, Inc. Speaker Bio

Scott Hebert

Scott Hebert PT, DPT Co-Founder and CEO, Strive Labs, Inc. Speaker Bio

Description: Over the last several years, Netflix and Spotify have made headlines for their wildly successful subscription models. So, what do two entertainment-tech titans have to do with physical therapy? Plenty—if you play your cards right, that is. Attend this session and learn how patient engagement—and the metrics associated with it—can take your business to the next level.

Target Audience: Intermediate

Course Objectives:

  • Define such standard subscription metrics as retention rate, churn rate, lifetime value, customer acquisition cost, and customer engagement percentage.
  • Understand the importance of monitoring these metrics.
  • Define patient engagement and understand its history over the last several years.
  • Measure the impact of successful engagement on the quality of care and the health of your business.

12:20PM

Refresh! Location: Skyline

1:20PM

Keynote:

Creating a Conscious Positive Culture Daphne Scott Location: Lakefront

Creating a Conscious Positive Culture

Saturday, September 19 | 1:20 PM - 2:20 PM

Location: Lakefront

Daphne Scott

Daphne Scott PT, DPT, FAOMPT, OCS Founder of DS Leadership Life Speaker Bio

Description: As a rehab therapy private practice owner, you most likely got into the business to help your patients. And you probably had no idea how much work it would take to build a team and keep all of your staff members feeling motivated and positive. As a leader, resolving conflict can be tough—but your employee culture is essential to the success of your practice. After all, positivity is contagious, and you definitely want your staff’s positive vibes to help create the best possible experience for your patients. In this presentation, Daphne Scott—who holds a master’s degree in applied positive psychology—will use her specialized training to help you become a better leader within your organization.

Target Audience: Beginner

Course Objectives:

  • Discover a reliable model to support conflict resolution in the workplace.
  • Define the top four components essential to a positive culture.
  • Explain how great leaders cultivate positive workplace cultures.
  • Apply a model to end the recycling of workplace issues.
  • Understand how positive emotion cultivates a positive culture.

2:20PM

Break Location: Skyline

2:40PM

Practice of the Year Award Presentation Location: Lakefront

3:40PM

Closing